White and Black

When you build a campaign you work with two page roles. They describe what each page contains, not how the system decides which one to serve.

White: the safe page

It's the presentation page: neutral content, no aggressive promises. It's what you use as the campaign's cover. Every campaign needs a White.

Black: the real offer

It's your actual offer: the VSL, the strong copy, the buy button. It's the destination you want the right audience from your ad to see. Every campaign (other than an A/B test, which uses Black variants) links one Black.

Where you pick them

White and Black are selected in the campaign form, in the Pages block: a White selector and a Black selector, each listing the already published pages of that type.

Only published pages show up in the selectors. See Create a page and Publish and Trash.

Summary: you prepare the content of each role; Vellar takes care of serving the appropriate page on each visit according to the rules you set in the campaign.

Common issues

• The White or Black selector is empty. Only published pages of the right type show up in the list. Publish the page first in Publish and Trash.
• "Select the campaign's black page." Outside an A/B test, the Black is required; without it the form won't save.